The importance of packaging(custom paper bag and paper box)
Learned that the "first-class product, second-rate design, third-rate packaging", used to be the impression of most products in China, which to some extent reflects the once "quality, light packaging business and consumer concept. But now, from shopping malls and supermarkets dazzling, beautifully decorated goods of view, it is clear that both consumers and operators, have been acutely aware of the importance of packaging.
Paper packaging by consumers
The early years of the traditional packaging containers, such as baskets, paper, string bag, straw rope, and so on, these things not only to avoid the luxury packaging to reduce costs, but also environmental protection. Today, this low-carbon packaging, again reincarnation.
Found in today's growing awareness of environmental protection, packaging requirements are also getting higher and higher, recycled materials as raw material, packaging is also more and more welcomed by the people. A large supermarket in the provincial capital, two wrapping paper, a thin rope and a bar, a simple nostalgia food packaging way to attract favorable for consumers.
Random survey, the reporter found that more than half of consumers are willing to buy the home consumer recycled cardboard packaging. Many consumers believe that the use of paper for packaging, quality is no difference, or even better, more attractive products.
A good product packaging custom paper box, not only can shape a grade of the product, there is marketing value. Interview, brand planning experts Lifang Yi Lee believes in marketing professional, a good box, exquisite designs, patterns, logo, slogan, all the time for companies to create marketing value. However, with the fierce competition in the market in recent years, businesses in order to chase profits, excessive packaging intensified custom gift box, which not only increases the burden on consumers, but also a surprising number of "beautiful junk", Lifang Yi said that "green, low-carbon marketing will is the mainstream marketing strategy.