1. integrity
(1) The coordination requirements of each link in the process of book
publication: the overall design of the book printing must be closely coordinated and coordinated with other links in the process
of book publication, and the coordination and coordination should be embodied
in the aspects of process selection, technical requirements and artistic
conception. For example, in the selection and determination of materials,
technology, technology and so on, we must embody the principle of matching,
complementarity and coordination; in the artistic conception, we must embody
the unity of book content and form, the unity of use value and aesthetic value,
the high artistic design creativity and the highly abstract connotation of book
or periodical content theme, and so on.
(2) The overall design of books printing from the inside to the
outside: when the book design is required, its cover, dust jacket, end paper,
title page, layout and so on should be considered as a whole, inseparable.
Because the art of book design, not only refers to the design of the cover, but
also includes the communication and performance of the inner text, in order to
produce appeal in the process of reading.
(3) The binding design of
books should be combined with the text. As far as book binding art is
concerned, the proper combination of design and book interior is the key.
2. Artistic
Not only requires the overall design to fully reflect
the artistic characteristics and unique creativity, but also requires it to
have a certain artistic style. This style should not only reflect the internal
requirements of book printing content, but also reflect the different nature and
category characteristics of books.
The contemporary
symbol of the overall design of books means that the creativity and effect of
the design can fully reflect the spirit of the times and the style of the
times, and the national symbol means that the creativity of the overall design
of books can fully reflect the profound cultural background of a nation and a
country, rich in its own cultural character, and at the same time can fully
integrate the essence of foreign culture.
3. Practicality
The birth of books is first out of the need to spread
culture reading, it is produced for use. With the development of society more
and more adapt to the needs, more and more conducive to the practical process.
The practical value of book binding is reflected in:
appropriate recording, easy to read, smooth reading, easy to collect. The birth
and development of book binding design always put practicality first.
Practicability
requires that the overall design of book printing must fully consider the convenience of readers at different levels to use
different types of books, fully consider the aesthetic needs of readers, and
fully consider the guiding role of aesthetic effects in improving readers'
reading interest. Practicability is manifested in every aspect of the overall
design of the book.
4. economy
The overall design of books must not only take full
account of the actual effect of book reading and appreciation, but also take
into account the difference between the two aspects of benefit: one is the
difference between the required capital input and the actual economic benefit;
the other is the difference between the book pricing caused by the design
scheme and the reader's tolerance and tolerance.
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