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Unified and planning requirements for packaging

1. unified brand, unified image.           

2. Printing company have outstanding personality and modern style, reflecting the connotation of high technology and high quality enterprises.           

3. it is compatible with the characteristics of the product structure of the enterprise and meets the needs of future product innovation.           

4. in accordance with the provisions of the relevant laws and regulations. 

         

Planning steps           

1.       research           

Full research is the guarantee of successful planning. When planning the packaging image of printing company products, we should first investigate extensively and deeply inside and outside the enterprise. The contents of the survey include enterprise management concept, development goal, product structure, packaging status and so on. The object of the survey includes enterprise senior leaders, marketing personnel, production managers, quality managers and product wholesalers, retailers and products users.           

2.       expert consultation           

Experts from packaging design can get twice the result with half the effort.           

3.       proposal           

On the basis of full investigation and research, the plan is put forward.           

4.       scheme demonstration            

Extensive collection of opinions from all sides is carried out to demonstrate and modify the feasibility of the scheme.           

5.  scheme determination           

After the plan is confirmed, the product package image design manual is completed and manufactured as the standard of product packaging design for enterprises. 

         

It is imperative for enterprises to unify the image of product packaging, but it should also be integrated with the business objectives, marketing plans and other practical situations.            If the existing product packaging has a high awareness in the market, the new packaging needs to be carefully planned and a series of measures are introduced. Otherwise, the blind change of packaging will have a bad effect on the sales of the products. Therefore, a unified product packaging image should adopt a strategy of "seizing opportunities and gradually infiltrating".


Release Date: 07-20-2018 17:43:59 [Go back Menu]

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