In the 60s of the last century, Germany
launched the first applied in wood coating on the UV coatings, from then on UV
technology gradually expand from wood single base material to the paper, all
kinds of plastic, metal, stone, cement products, fabrics, leather and so on,
even the base material of the coating application. The appearance of the
processing products also developed from the original high-gloss type to the
sub-gloss type, pearl-gloss type, bronzing type, texture type, etc. To meet
different needs. The UV coatings are more widely used for book printing, catalogue
printing and business card printing.
UV technology is to use ultraviolet or
electron beam as energy, trigger a chemical active liquid formula, in the
substrate surface of the curing process of rapid reaction. As an ingredient in
the formula to participate in the curing reaction, no volatile harmful
substances into the atmosphere, so the low carbon, environmental protection, no
VOC emissions technical advantage to cause the attention of the world, starting
in the 1970s in China for the research and application of UV curing technology,
to obtain rapid development in the 90s. According to relevant statistics,
China’s production of UV curing coating about 200000 tons, realize the output
value of about 8.3 billion yuan, up 24.7% from 2007, the product line involved
in wood coating, paper coating, PVC coating, plastic paint, motorcycle paint,
electrical home appliances coating(3C) coating, metal coating, mobile paint,
disc coating, stone material coatings, architectural coating, etc. The total
output of UV ink in 2008 was about 20,000 tons, and it successfully penetrated
into the offset, gravure, letterpress, screen printing, flexographic printing
and other fields which originally belonged to the high-pollution solvent ink
territory.
Although UV curing technology has excellent
technological advantages, there are more and more domestic manufactures are
trying to the development of UV curing technology, through the observation of
China UV curing network, however, UV enterprise marketing level than traditional
solvent enterprise still has very big disparity. We can often from TV,
internet, newspapers another media on traditional coating, ink, some of the
marketing strategy, but rarely seen in the field of UV curing enterprises have
such thoughts and, no doubt this is not conductive to rapid and healthy
development of industry.
Common network marketing methods of
chemical enterprise are as follows: search engine promotion, B2B platform
professional technology BBS promotion.
What are the weaknesses of the enterprises
in the field of UV curing in network marketing?
First of all, many enterprises actually do
not have their own website, the website is the basis of network marketing,
there is no website to talk about network marketing? Second, focus on the
industry B2B platform for propaganda, ignore the important role of professional
B2B platform, UV curing technology as a new, subdivision of the field, a
professional B2B website must have its natural platform advantage, because it
is not known by people other than industry, so one can gather industry
enterprises and technical personnel in the website platform becomes the people
to find information, communication technology, and it either from the coverage
of the industry, precision and depth are not possessed by the industry B2B
platform. Thirdly, uv curing technology because of the short development
history in China, technical strong, is bound to attract more engineers in an
engineer places such as UV curing BBS to communicate, discuss, and here should
do technology and enterprise marketing a good platform, but unfortunately, the
enterprise in the field of UV curing and didn’t find and use these channels,
but has been keen to traditional mode of exhibition, although the result is
bad, but don’t know how to change.