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Current situation and prospect of printing UV

In the 60s of the last century, Germany launched the first applied in wood coating on the UV coatings, from then on UV technology gradually expand from wood single base material to the paper, all kinds of plastic, metal, stone, cement products, fabrics, leather and so on, even the base material of the coating application. The appearance of the processing products also developed from the original high-gloss type to the sub-gloss type, pearl-gloss type, bronzing type, texture type, etc. To meet different needs. The UV coatings are more widely used for book printing, catalogue printing and business card printing.

 

UV technology is to use ultraviolet or electron beam as energy, trigger a chemical active liquid formula, in the substrate surface of the curing process of rapid reaction. As an ingredient in the formula to participate in the curing reaction, no volatile harmful substances into the atmosphere, so the low carbon, environmental protection, no VOC emissions technical advantage to cause the attention of the world, starting in the 1970s in China for the research and application of UV curing technology, to obtain rapid development in the 90s. According to relevant statistics, China¡¯s production of UV curing coating about 200000 tons, realize the output value of about 8.3 billion yuan, up 24.7% from 2007, the product line involved in wood coating, paper coating, PVC coating, plastic paint, motorcycle paint, electrical home appliances coating(3C) coating, metal coating, mobile paint, disc coating, stone material coatings, architectural coating, etc. The total output of UV ink in 2008 was about 20,000 tons, and it successfully penetrated into the offset, gravure, letterpress, screen printing, flexographic printing and other fields which originally belonged to the high-pollution solvent ink territory.

Although UV curing technology has excellent technological advantages, there are more and more domestic manufactures are trying to the development of UV curing technology, through the observation of China UV curing network, however, UV enterprise marketing level than traditional solvent enterprise still has very big disparity. We can often from TV, internet, newspapers another media on traditional coating, ink, some of the marketing strategy, but rarely seen in the field of UV curing enterprises have such thoughts and, no doubt this is not conductive to rapid and healthy development of industry.

 

Common network marketing methods of chemical enterprise are as follows: search engine promotion, B2B platform professional technology BBS promotion.

 

What are the weaknesses of the enterprises in the field of UV curing in network marketing?

First of all, many enterprises actually do not have their own website, the website is the basis of network marketing, there is no website to talk about network marketing? Second, focus on the industry B2B platform for propaganda, ignore the important role of professional B2B platform, UV curing technology as a new, subdivision of the field, a professional B2B website must have its natural platform advantage, because it is not known by people other than industry, so one can gather industry enterprises and technical personnel in the website platform becomes the people to find information, communication technology, and it either from the coverage of the industry, precision and depth are not possessed by the industry B2B platform. Thirdly, uv curing technology because of the short development history in China, technical strong, is bound to attract more engineers in an engineer places such as UV curing BBS to communicate, discuss, and here should do technology and enterprise marketing a good platform, but unfortunately, the enterprise in the field of UV curing and didn¡¯t find and use these channels, but has been keen to traditional mode of exhibition, although the result is bad, but don¡¯t know how to change. 



Release Date: 06-11-2018 17:37:48 [Go back Menu]

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