The
development of label printing technology,
leading to more and more serious situation of production homogenization, a lot
of fake start to counterfeit various products as brand-name manufacturers, had seriously
violated the interests of enterprises, and even cause the crisis to the
enterprise’s brand, this will let consumers lose trust in enterprises.
According to WTO statistics, the world economics had been affected by fake and
shoddy products market reached US$300 billion, the annual turnover of fake and
shoddy products has accounted for 10% of world trade. In our country, the scale
of fake and shoddy products is 300-400 billion RMB, especially in the fields of
tobacco, liquor, food, cosmetics and so on, these had become the hardest hit
area of fake and shoddy commodities. Enterprises in order to reduce these
hazards, have introduced a variety of anti-counterfeiting sticker
printing technology. Of course, wherever there is demand, there is
market. Fake and shoddy products are rampant and various anti-counterfeiting
techniques have appeared on the market. In the traditional anti-counterfeiting
technology, the physical anti-counterfeiting occupies the dominant market. Approximately, the physical anti-counterfeiting technology has the following ways:
1. temperature
control anti-counterfeiting
So as the anti-fake label is slightly heated,
the anti-counterfeit color will fade, and then the production mark of the
anti-counterfeiting manufacturer is displayed, but the color will be restored
after the temperature is lowered, and the anti-counterfeit label can be used
many times.
2. fluorescent
anti-counterfeiting
It is illuminated by a special anti-fake
fluorescent lamp, with lights or sunlight, it will appear very beautiful color,
because of its high fluorescence intensity, printing adaptability is also very
good.
3. Stealth
technology anti-counterfeiting
According to the principle of the laser anti-fake
mark, it can reflect a specific pattern or glyph under the irradiation of the
sunlight. It is similar to the anti-counterfeiting system in RMB bank note.