2008 overall china printing service profits shrink, in 2009 the printing industry will face more challenges. In many uncertain factors, the printing in china owners every step of the investment plans are required to be more cautious and more close to the market. Over the years, the global printing market has been showing the three pillars of the situation, the United States, Europe and Asia each accounted for about one-third of the entire market share. Specifically, at a total value of $ 610 billion in the printing market, North America, Europe and Asia, the proportion was 32%, 32% and 28%, the proportion of other parts of the world was only 8%. Nevertheless, some experts predict that in 2011, the entire printing market will occur eastward, North America and Europe, the market share will drop to 28% and 31%, Asia and other regions the market share will be increased to 30% and 11%, while the total value of the printing market will exceed $ 720 billion.

2008, from the impact of the global financial crisis in the United States, rising raw material prices, labor costs rise, the market decline in purchasing power, the export business setback. Faced with the grim macroeconomic situation, China's continuing to adopt a variety of favorable policies to help enterprises cope with the crisis. Policies implemented since 2009 has nine directly benefit the printing industry. Moreover, in 2009 China is still low on imported printing equipment to implement tariffs. This series of measures promulgated by the state, the development of the printing industry have a positive effect.

2009, paper companies boom rapid recovery. Paper prices started rising since May since the third quarter accelerated. As of the most recent prices, coated and white cardboard prices have risen from the lows more than 1,000 yuan, writing paper Shuangjiao risen more than 300 yuan, newsprint and corrugated box board has risen more than 200 yuan. July some kinds of paper (coated paper, white cardboard and woodfree paper) better profitability has reached record levels, gross margin has been restored to pre-crisis levels. Coated and white cardboard reach 500-600 million tons of net profit, 300-400 yuan Shuangjiao writing paper, newsprint and corrugated box board 100-200 yuan.

All enterprises currently in full production machine, balance production and sales, inventory levels generally in the 1-20 weeks from the previous month and a half months inventory has improved significantly. Pulp prices is expected to end there will be a 10-15% increase. But the major listed companies cheap pulp can be used to 10-11 months, so three quarters of businesses are "low pulp, high-priced paper." Paper industry recovered significantly downstream demand, the domestic terminal better demand and channel inventory replenishment are supporting increased demand for paper and paper prices rising factor. In addition, exports of coated paper increased, but also exacerbated the shortage of domestic supply kinds of paper. Major listed companies in July level of profitability than the market expected, three quarter alone, earnings level reached historic levels. Fourth quarter, pulp prices will continue to rise, but the company locked from the pulp costs can be partially offset by rising costs. The fourth quarter is the traditional peak season of paper, paper prices are expected to rise further.

According to the "Eleventh Five-Year" plan, "Eleventh Five-Year" period, China's printing industry total industrial output value is expected to reach 440 billion yuan, accounting for about 2.5% of GDP; printing production and processing capacity will enter the world. By 2010, the world's overall print market growth rate of 3% to 4%, the printing industry is facing increasing competition and pressure. 2010, when digital printing will now account for 4% of the entire printing market share increased to 14%, including inkjet technology will account for half of the 2015 global digital printing output will reach 124.8 billion euros; projected to 2010 when the overall growth rate will be printed in 3% -4%.

As China's economic development and integration with the international economy, international capital to enter China's printing industry was accelerated. By 2020, about half of the world printed on digital presses to produce. Variable data printing industry will become the main driving force. In the next decade, the ink-based printing technology will hand over part of their marketing digital printing technology, but digital printing technology will never replace offset printing. A series of figures show that China's printing industry development prospects.