How should companies carry out offline marketing? The first thing everyone thinks of is advertising marketing and catalog marketing. Catalog marketing is divided into printed brochures, printed catalogs, printed promotional leaflets, and printed catalogs are the most popular among customers.

Perhaps many people have not noticed that the home guide published by IKEA is a successful catalog marketing case. IKEA printed product catalogs with perfect design and content, allowing customers to read their printed catalogs as if they were talking to brands, products, and founders, thus gaining many loyal customers.

So, how can you design an excellent catalog so that your company can also gain the favor of customers? Today ChinaPrinting4U introduces you to some inspirations for catalog printing design from the four aspects of the text, graphics, color, and layout so that you can achieve better marketing effectiveness.

First of all, you need to be clear about the type of your catalog.

Group catalog: Introduce corporate information, the design style is mostly business-oriented.

Product catalog: A way to display the company's products, the picture format is full of changes.

Business invitation catalog: It is an important material for business invitation advertisements, and the design style is mostly high-end, delicate and attractive.

Annual report catalog: It mainly includes business conditions, annual financial reports and personnel changes, etc. It is very formal and rigorous.

l  Text:

Different fonts have different styles and symbolic meanings, some are vigorous and powerful, and some are graceful and soft. Corporate product catalog are relatively free in the choice of title fonts, which can be simple and rigorous fonts or individual and creative fonts.

The choice of body font is relatively single. We recommend choosing a font that can be printed clearly and highly recognizable in catalog printing process. Don't choose cartoons and too individual fonts. This will make guests feel too frivolous and unreliable.

However, designers can design the shape of the text block, such as the size and color of the text, or change the shape of the text block to enhance the visual effect.

l  Image:

As a catalog, the intuitiveness and attractiveness of the pictures are naturally far beyond the text description. In the photos taken in the catalog, the subject materials that are artistic, dynamic and humanistic are selected.

High-definition, content-oriented pictures can leave a deep impression on customers, so customers are willing to learn more about your company and brand.

If the company determines that the direction of catalog printing mainly pictures, please choose high-quality catalog printing paper in catalog printing. Good catalog printing paper will improve the texture of catalog pictures.

However, the designer needs to pay attention to the individuality of the picture and try to make all the pictures achieve a unified visual effect, so as to achieve a harmonious and neat visual experience.

l  Color:

Human vision is very sensitive to color. If a picture is blurred, all we can see are dots of light. Therefore, the catalog needs to consider the color of the picture. The color selected must not only conform to the brand but also be able to resonate emotionally with the customer. For example, when a company wants to print a food catalog, the designer can choose bright and vivid colors to increase people's appetite in the catalog design.

However, you need to be cautious when it comes to color saturation and brightness. First of all, excessively high color saturation is inevitably chromatic aberration in catalog printing. Secondly, fluorescent colors will stimulate people's eyeballs and give people a very uncomfortable look. Please use fluorescent colors as little as possible. Therefore, a reasonable and appropriate color collocation will leave a deep impression on people and bring visual pleasure.

l  Orchestration:

The layout design of the catalog is actually similar to the graphic design. The text, pictures, logos, and other information are reasonably laid out and arranged in the layout according to the logic of content, area. so that the elements on the page look more harmonious and balanced.

The focus of the catalog design lies in the creative layout design, which must not be mediocre, otherwise, it will blur the company's brand image. Designers need to repeatedly adjust the position of each element according to the characteristics of the brand and the colors in the album when typesetting the album, so as to find the visual balance in the asymmetry, which gives people a bright feeling.

Finally, when the designer is arranging the content format of catalog printing, please don't forget the most important part of catalog printing: bleeding. Remember to reserve bleeding for your catalog printing design, otherwise, your content layout will be bad because of bleeding.