When a company needs to print an excellent
catalog, in addition to choosing high-quality catalog printing materials, it
also selects eye-catching pictures. Pictures can not only convey information intuitively,
but also affect the beauty and expressiveness of the layout.
When companies are preparing to print
catalogs, some companies will choose free and commercially available images for catalog
printing. Undoubtedly, this is a very cost-saving method for catalog
printing. But will you choose and make good use of pictures in your company
catalog printing design?
Pictures of the same theme, different
designers use different effects in the design. What is a good picture in
catalog printing? How to choose the right picture for your catalog printing?
The answers to these questions are in this article, let's take a look~
1. Does
the picture fit the theme?
Photography is also divided into styles in
catalog printing. The setting of the scene and the adjustment of colors will
affect the temperament of the photo. Under different themes, choosing elements
that match their tonality is one of the most basic principles of design.
For example, in the following two pictures
about tea, the picture on the left feels more like a British afternoon tea, and
the picture on the right looks more in line with the impression of Chinese
traditional tea.
2. Is
the content of the image clear?
In catalog printing, the purpose of the
pictures is to further explain the copywriting. Therefore, the content of the
picture must be clear: the subject is clear, the background is simple, and the
angle is appropriate.
The designer should be understood that what
catalog concept you want to shows.
A. Is the
subject of the picture clear?
This is easy to determine. A picture with a
clear theme can understand the theme at first glance is a picture with a clear
visual focus and a clear main image. For example, the following two picture
examples are black tea and matcha.
B. Whether the
picture background is simple?
This detail will affect the design of the
post catalog printing. The complex background can easily disrupt the focus and
make other elements overwhelming. Take a look at the comparison in the picture
below. Is the blurred picture on the right a bit more refined?
C. Is the
angle of the picture appropriate?
This detail will affect the visual
experience brought by the pictures and the printing catalog, such as showing
the perspective of partial close-ups of the product, showing details such as
textures and materials. Such pictures can enhance consumers�?sense of trust and
make people feel very professional.
3. Is
the picture itself exquisite?
Catalog printing is a printing type graphic
design. If the selected picture is very vague and has a large watermark, then
the final product will have a poor effect and look bad. In addition to
considering the resolution of the picture, it also depends on whether the color
matching of the picture is harmonious, whether the relationship between light
and shadow is natural, and whether the composition is stable and balanced.
After confirming the selected pictures in printing catalog,
they may not be directly applicable to the printing design of the catalog. It
is also necessary to add filters, backgrounds, or crop, cut out, and deform the
pictures to unify the visual style of the pictures.