Facing the increasingly fierce market
competition and the continuous impact of digital printing, traditional book printing service enterprises are looking for ways to improve their core
competitiveness. No matter what method is adopted, if you want to be invincible
in the printing market, ultimately improving printing quality, improving work
efficiency and saving production cost are the only way for printing enterprises
to improve their core competitiveness. In order to achieve this goal, printing
enterprises have tried their best to cross the sea. From the perspective of the
overall development trend of the industry, at present, it is mainly divided
into two directions. One is the high-volume printing enterprises represented by
combined printing, which constantly introduce super large format printing
machines and expand the scale, strive to dilute the cost with scale, improve
the work efficiency of the unit, and achieve the goal of improving the absolute
value of enterprise benefits; The other is that the business is relatively
stable, the printing quality is relatively high, and the large-scale effect
cannot be applied. It can only be improved from the aspects of printing
quality, printing process and single machine printing efficiency, so as to
improve the overall operation efficiency, reduce the unit cost and improve the
income of the enterprise.
Printing enterprises engaged in
high-quality packaging and printing, fine books and picture books printing and
other businesses obviously belong to the latter. Such enterprises are required
to keep improving the product quality. At present, because the process
management from prepress to printing is not standardized, the color management
of many printing enterprises is still stuck in the rough management mode of
printing high profit period, which can not ensure that the screen proofing,
digital proofing and printing color are consistent. The same product printed by
multiple printing machines has obvious color difference, and the customer
recognizes that the color difference between the sample and the printing is
large, resulting in non delivery, resulting in a large number of waste and even
loss of customers, custom printing service should be the most important which need to be improved.
Objectively speaking, printing
enterprises have been seeking help and improving for color problems, but the
actual results are always unsatisfactory. The main reason lies in the lack of
comprehensive and systematic understanding of color management. Printing is a
systematic project, from design to prepress to printing. The same is true for
color management. The deterioration of any link will directly lead to the
systematic deviation of the whole process. Therefore, if the color difference
management is not carried out systematically, it will get twice the result with
half the effort.
At present, the debate between
traditional printing and digital printing has been noisy for many years. We
don't want to join the debate, but it can be clear that the so-called
traditional digital printing formed by "traditional printing + whole
process color management + application of new technology" should be the
most suitable solution under the current equipment conditions. In particular,
it has practical and far-reaching significance for enterprises to improve their
core competitiveness and provide more professional book printing service.